New Betting Sites 2026 Safe & new bookmakers for the UK 2026

The next steps we’d like to see from 247Bet are improvements made to its app, which hasn’t been well reviewed so far, and the addition of a few more live streams to enhance its in-play betting service. The bet builder tool on 247Bet is available on six different sports and there’s a good selection of betting options to use, while odds are competitive too. They have recently expanded their sportsbook and now offer odds on over 30 sports, with a wealth of pre-match and in-play markets available for most events. 247Bet went live in 2025 and has been working around the clock to stand out from the crowd, with up to £50 in free bets available as part of a new sign-up offer. As part of our evaluation of the best betting sites in the UK, we also monitor new betting sites that are becoming popular and starting to challenge the established names. It can be helpful to check reviews of betting sites on Trustpilot, though context is key when looking at Trustpilot scores.

How to choose a betting site

Bettors chasing sharper margins should look at bet365 (5.09%) instead. Best Odds Guaranteed applies to all UK and Irish horse racing from morning prices, and Sky Bet commonly extends each-way terms to four or five places on featured handicaps. Three of the tokens are for Football BuildABets and two are for Football Accas, and all five expire after 14 days. Racing bettors who want Best Odds Guaranteed should look at Betfred instead. However, there’s no Best Odds Guaranteed on horse racing. In our game week 2 testing, Bally Bet’s average EPL margin came in at 5.68%, the second-sharpest bookmaker on this list behind bet365’s 5.09%.

BOG applies to UK and Irish horse racing from 8am, with no max benefit cap stated. Our Game Week 2 testing across 10 Premier League fixtures put bet365’s average match-result margin at 5.09%, the sharpest of any bookmaker on this list. On 4 April 2024 the UKGC ordered the operator to pay £582,120 over 2022 failings on player safety grounds, plus £31,369 in costs. There’s no casino not on gamstop loyalty scheme at bet365.

Best F1 Betting Site: William Hill

Rather than offer free bets, some bookmakers such as AK Bets will offer a boost on your winnings if your first bet proves to be a winner. Although these offers are rare, there are some other low deposit offers available, such as the Sky Bet sign up offer of ‘Bet 5p, Get £30 in Free Bets’. The platform is designed to be intuitive, with a clean app and desktop interface that lets punters quickly build bets, track live events, and access promotions. While it doesn’t yet offer a wide range of promotions or casino products, its focus on speed and simplicity makes it a solid choice for football punters who value efficiency.

The huge array of markets available to add to a bet-builder is what helps make Paddy a bookmaker you’ll return to again and again. It’s incredibly easy to navigate to the sport and event you, with bet boosts and the likes equally easy to find within the app – even if the green, grey and black colour scheme isn’t always the most attractive. They offer a generous Bet £10 get £30 welcome offer for new customers and an excellent variety of payment options, from debit cards to Apple Pay, Google Pay, and PayPal. Which nation will lift the World Cup trophy in New Jersey on 19th July and etch their name into football history?

All betting sites on our full list of bookies are verified and licensed in the UK. International betting sites are bookmakers that operate across multiple countries or regions rather than focusing solely on the UK market. The only exceptions are those that perhaps don’t really focus on sports betting and instead prioritise casino or poker. Our goal is to add all new uk betting sites for 2026, as they come out. All of the betting sites listed on this page are licensed by the UK Gambling Commission. Of course, we haven’t listed all of the online casinos too, but you can find out about them on our casino bonus page.

Please gamble responsibly and only bet what you can afford. This is a real-money gambling app. It is the responsibility of each individual player to ensure that they are acting within the law when accessing the NetBet site. Underage gambling is a criminal offence. Netbet Enterprises Limited is licensed and regulated in Great Britain by the Gambling Commission under account number 39170.

• Our team of casino experts have tested all these areas out to and here are the winners in each category.
• Games, & payment restrictions apply.
• We have carried out detailed analysis of each casino site to discover what they are good at and where they stand out.

First 3 deposit only. Spins are credited on specific games(Starburst). 35x wagering applies both for bonus and spins part. Offer duration upon receiving is valid for 2 weeks (14 days). Max bonus allowed is £50. 10X wager the and 10x wager any winnings from the free spins within 7 days.

By reading Trustpilot reviews, it’s possible to get a more rounded view of how well bookmakers are performing for users and can use this to better inform our views. Some brands have much more competitive odds than others and this can vary from sport to sport. Another key component is how easy it is to find everything you are looking for – the fewer clicks and the less searching around the screen the better. This process may feel a bit intrusive and excessive in comparison with other transactions, but each step is essential to ensure gambling is done safely and legally. First, you will want to check if the bookmaker has a welcome offer currently running from the long list above and ensure you are familiar with its terms and conditions.

When we talk about “withdrawal caps” in the context of UK betting, we usually mean the maximum payout limits. If you can’t find any mention of a UKGC licence on a betting site, that’s a huge red flag that it might not be licensed for UK customers. To check a UK betting site’s licence, confirm it lists a UKGC licence number and verify that on the official Gambling Commission website.